I don’t get it. I just don’t! I had initially read reviews describing this movie as an “unnerving skin-crawler”. Frankly, I couldn’t disagree more.
The first movie, Paranormal Activity, gained tremendous attention and popularity due to it’s unique production technique. Of course, the marketing and distribution strategies in place created the “buzz” and excitement that made it a million dollar blockbuster. The idea of shooting an entire movie from an “ordinary video camera” was exciting as you could view everything from the character’s own sight. The idea was original and the promotional campaign was catchy and hence this low budget movie was a superhit.
But was it wise to make a sequel?
Let’s analyze Paranormal Activity 2 shall we? The same “videotaping” technique was used with no sounds or any major special effects and then an attempt to make a prequel wasn’t really working for this movie. The suspense was a bit too much, all the way till the end when the credits wouldn’t show up. The idea of showing a family did add a bit of entertainment, but the plot could have been scripted more efficiently. The baby, Hunter, could have played a bigger role that he originally did and the same applies to Ali, the sister. The only advantage that the movie makers had was the previous reputation of the first movie and hence, dollars on marketing and promotions was evidently saved. This movie failed to cover any new ground and was frankly, quite unsatisfying. A new idea can be exciting at first, but repetition of the same idea without any further creativity can simply make it boring. It’s not a movie you would watch twice.
Paranormal activity 2 broke the record for the biggest midnight gross and placed number one on the box office on its opening day, and I believe the key audience was either the ones who were impressed with the first movie, or the ones who had heard about it from others, aka word of mouth.
Released on October 22, 2010, I predict that this movie won’t make it to it’s fifth week before being taken down. It’s not worth the time, not worth the effort, and good enough to ruin the concept of “horror movies” in your mind. I’d rather be scared by Chucky in Child’s Play a hundred time than watch this movie ever again.