Gone are the days when even the kissing were shown using a flower, actresses wear descent dresses, content was basically melodrama but with the pace of time everything is changing rapidly and so the film industry. This is the time where audiences use to prefer films that are completely different from so called melodrama. There was a time when whole family goes out for a movie every weekend as a part of entertainment but today movies are rated as ”ADULT” and therefore it is very absurd to watch it with family. Today, most producers think that audiences will only watch their movies only when it contains obscenes. Well, nothing is wrong in it as these are the things which are liked by every person but vulgarity lies when they show the wrong portrayl of woman. They use woman as their commodity which is wrong as it affects our values. Other than the attire of today’s stars have changed altogether as if they have started wearing short dresses and they are more prone to western culture. It feels like they have completely forget the Indian culture.
Lets come to some creative aspects now. Early, films are generally based on the genre like melodrama but today they are more prone to story related to living relationships, sex, homosexuality, IITians etc. Directors are getting more attracted towards various international venues like in KAL HO NA HO, EK MAIN HUN AUR EK TU etc. When it comes to various promotional strategies it has changed tremendously ; earlier where never promote their movies today there are ample of promotional strategies used by actors like recently shah rukh khan is seen launching a You tube channel to promote his film RA.ONE and also various malls activity and road shows were also seen to promote various films.